Hello.

I’m a creative director, copywriter, and research analyst who works primarily with healthcare and nonprofit organizations—from multinational to niche entities and their marketing partners.

I have my reasons:

1. Every project is an opportunity to make life better for the people an organization serves.

2. I’m fascinated by medical science and its many applications, and I enjoy making complex information understandable and actionable. It gratifies my analytical and creative bent.

3. Just as important, I’m driven by the challenge of understanding people—their experiences, perspectives, and, most of all, underlying motivations.

My work is especially helpful when you're first developing a communication strategy—or when your messaging isn’t working, and you’re not sure why.

That’s where my research comes in.

I explore people’s experiences using a qualitative methodology that uncovers memories, associations, and emotions existing beneath conscious awareness. It goes beyond what people say to uncover the deep-seated motivations that drive decisions and behavior.

It’s the difference between knowing what your audience does and truly understanding why.  That shapes how you communicate, how you show up, and, ultimately, how your customers experience your brand.

And that’s a win.